CHEN, Ken; CHEN, Tianzhen; LI, Lingui. Analysis of Pinduoduo’s Modern Marketing Strategy. BCP Business & Management, [S. l.], v. 20, p. 1103–1112, 2022. DOI: 10.54691/bcpbm.v20i.1108. Disponível em: https://bcpublication.org/index.php/BM/article/view/1108. Acesso em: 12 may. 2026.