Analysis of Pinduoduo's Modern Marketing Strategy
DOI:
https://doi.org/10.54691/bcpbm.v20i.1108Keywords:
Marketing Strategy; C2M; Consumption Upgrade; Shared Value.Abstract
Pinduoduo is an socialized e-commerce app built-in September 2015 and it characterizes as the basic pattern of C2M. Due to its especially unique strategy patterns, the folks have different reviews about it. To change the stereotyped cognition people hold for Pinduoduo, this paper deals with issues in terms of doing Marketing, and deeply analyses activities, such as Ten Billions of Subsidies, Enable the Uplink Market, Pinduoduo’s public welfare activities. According to some published papers, combining the information from Pinduoduo's official website, at the same time, applying figures to prove the results, using tables to explain the theories, this paper commences the analysis operation and view of Pinduoduo have been shown to the folks. While researching its operation, this paper also creates new sights that Pinduoduo is not a low-price and poor-quality low-end purchasing platform but is an enterprise that is responsible for society.
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