YANG, Huiyu; CHEN, Nan; CHEN, Zurui. Strategic Analysis of Marketing Practices of HEYTEA: -- How HEYTEA can Sustain its Competitive Advantages. BCP Business & Management, [S. l.], v. 15, p. 157–163, 2021. DOI: 10.54691/bcpbm.v15i.235. Disponível em: https://bcpublication.org/index.php/BM/article/view/235. Acesso em: 22 aug. 2026.