LI, Dinghan. Observation and Speculation of New Internet Marketing: -- Taking virtual character Liu Yexi as an example. BCP Business & Management, [S. l.], v. 29, p. 112–116, 2022. DOI: 10.54691/bcpbm.v29i.2196. Disponível em: https://bcpublication.org/index.php/BM/article/view/2196. Acesso em: 7 sep. 2026.