Observation and Speculation of New Internet Marketing: -- Taking virtual character Liu Yexi as an example

Dinghan Li

doi:10.54691/bcpbm.v29i.2196

Authors

Dinghan Li

DOI:

https://doi.org/10.54691/bcpbm.v29i.2196

Keywords:

Network marketing, Metauniverse, Virtual characters, Influence

Abstract

With the rapid development of the Internet and the explosion of visual technology and short video, many virtual brand figures emerge, which play an important role in corporate brand promotion, product promotion and cultural output. At the same time, the popular new words such as "metaverse" virtual marketing " have entered the public view, which has brought a new conceptual impact to the whole business and even the whole society, and become a combination of form presented in the public view. This paper takes the recent emerging virtual network character "Liu Yanxi" as an example, and develops the influence of "meta-universe", "virtual character" and "virtual marketing" network marketing background, as well as the new marketing model and new business form speculation.

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