CHEN, Ziyu; LU, Hongliang. Effect of Perceived Risk of Greenwashing on Consumers’ Willingness to Pay a Price Premium: An Empirical Study. BCP Business & Management, [S. l.], v. 30, p. 52–68, 2022. DOI: 10.54691/bcpbm.v30i.2402. Disponível em: https://bcpublication.org/index.php/BM/article/view/2402. Acesso em: 4 may. 2026.