LIU, Jiahao; YANG, Yixin; YANG, Zeyi. Research on The Effectiveness of Customers to Business to Customers Business Model on Consumers’ Willingness to Use E-commerce Platform. BCP Business & Management, [S. l.], v. 31, p. 1–12, 2022. DOI: 10.54691/bcpbm.v31i.2530. Disponível em: https://bcpublication.org/index.php/BM/article/view/2530. Acesso em: 28 may. 2026.