Research on The Effectiveness of Customers to Business to Customers Business Model on Consumers' Willingness to Use E-commerce Platform

Jiahao Liu; Yixin Yang; Zeyi Yang

doi:10.54691/bcpbm.v31i.2530

Authors

Jiahao Liu
Yixin Yang
Zeyi Yang

DOI:

https://doi.org/10.54691/bcpbm.v31i.2530

Keywords:

Dewu; Customers to Business to Customers (C2B2C); Business Model; Optimization suggestions.

Abstract

The C2B2C model is the first trendy e-commerce platform to come out of the circle, and its unique model has brought it rich revenue and wide fame. In the current academic world, there is no very detailed research on the analysis and summary of the business model and optimization suggestions and strategies of Dewu APP. Therefore, this paper analysed the C2B2C business model of Dewu based on the characteristics of Dewu's model, starting from the current development of the C2B2C business model, further analyzing the competitiveness of Dewu APP in the new e-commerce model by using the SWOT model, and studying the many effects of the business model on consumers' willingness to use e-commerce platforms. Finally, based on the information obtained and the information obtained from the research, this paper proposed to strengthen supervision and management, develop potential customers, improve the technology of the platform to attract more users, and study the strategies to achieve the innovation of the business model of Dewu. In the modernization and transformation phase, when e-commerce platforms are undergoing change, by disseminating the ideas and tactics of the business model, authors can give them the appropriate reference value and research importance for optimization and improvement.

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