CAI, Xinyi; WANG, Mengbo; YU, Jiahui. Analysis of The Transformation in Pinduoduo Based on SWOT Model and 4C Marketing Theory. BCP Business & Management, [S. l.], v. 31, p. 13–21, 2022. DOI: 10.54691/bcpbm.v31i.2531. Disponível em: https://bcpublication.org/index.php/BM/article/view/2531. Acesso em: 24 jun. 2026.