WU, Zhuoyao. Research on the commercial model and marketing strategy of Tik Tok live streaming. BCP Business & Management, [S. l.], v. 31, p. 429–436, 2022. DOI: 10.54691/bcpbm.v31i.2659. Disponível em: https://bcpublication.org/index.php/BM/article/view/2659. Acesso em: 27 jun. 2026.