Research on the commercial model and marketing strategy of Tik Tok live streaming

Abstract

Tik Tok is now one of the most relied on platforms by all young people; even some elders and office workers will spare their leisure time to entertain themselves on Tik Tok. The Tik Tok platform has videos, just like elders can watch live sports and food on Tik Tok. But TikTok is not perfect. When you have a lot of different people on the platform, there’s always something to work on. Some problems have been on the platform for a long time, and there is no good way to improve them. Conducting customized experiments to study this topic, this paper collects basic Tik Tok user information and some live broadcast modes through questionnaire surveys or interviews to better understand Tik Tok’s business model and live broadcast strategy. After collecting enough materials, screening is carried out, and finally, the results and conclusions are drawn using materials, real data on the Internet, and literature. Hence, this article is to do some research on Tik Tok and some suggestions to write out, but also better service for users.