MIAO, Jingxuan. Mobile game Marketing Strategy: A Case study of PUBG mobile. BCP Business & Management, [S. l.], v. 33, p. 7–11, 2022. DOI: 10.54691/bcpbm.v33i.2711. Disponível em: https://bcpublication.org/index.php/BM/article/view/2711. Acesso em: 29 may. 2026.