Mobile game Marketing Strategy: A Case study of PUBG mobile

Jingxuan  Miao

doi:10.54691/bcpbm.v33i.2711

Authors

Jingxuan Miao

DOI:

https://doi.org/10.54691/bcpbm.v33i.2711

Keywords:

Mobile game, Marketing Strategy, PUBG mobile.

Abstract

This article focuses on the current mobile gaming market and state of the art. At the same time, some current marketing strategies for mobile games are discussed. Many of these methods are widely used. This post focuses on PUBG Mobile. PUBG mobile is a domestic mobile game with anti-terrorism military competition experience type developed by Tencent Photon Studio Group. Moreover, through the four P's method, namely product, price, promotion, and place, the marketing strategy of the PUBG mobile is analyzed. This paper analyzes the advantages and disadvantages of the PUBG mobile and the forms of income. For example, PUBG mobile followed by IP linkage, to give the audience players to different IP linkage effect. It not only propagandizes the IP, but also let the players experience more gameplay, which can be said to kill two birds with one stone. In addition, the PUBG mobile faces problems. It's overpriced, it's one-dimensional. A lot of players who are less willing to pay don't get relatively beautiful skins. Finally, some suggestions for the future marketing strategies of this game are put forward.

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