NIU, Zhiyuan; YANG, Zhiqi. Research on Warner Bros.’s Consumer Behavior and Marketing Strategy. BCP Business & Management, [S. l.], v. 33, p. 44–49, 2022. DOI: 10.54691/bcpbm.v33i.2718. Disponível em: https://bcpublication.org/index.php/BM/article/view/2718. Acesso em: 29 jul. 2026.