Research on Warner Bros.’s Consumer Behavior and Marketing Strategy
DOI:
https://doi.org/10.54691/bcpbm.v33i.2718Keywords:
Warner Bros., Consumer Behavior, Marketing Strategy.Abstract
Warner Bros. is now one of the most well-known entertainment companies worldwide. They should perform on and off-screen to provide consumers with spiritual and emotional pleasure. Nowadays Warner Bros are competing with many successful entertainment companies for market occupancy. To win, they need to win the consumers’ preference. In order to better satisfy consumers’ needs, Warner Bros Should change consumer’s behavior and set proper marketing strategy.
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