LIU, Yutong. Effects of user experience in live marketing on consumer purchase intention. BCP Business & Management, [S. l.], v. 39, p. 310–317, 2023. DOI: 10.54691/bcpbm.v39i.4159. Disponível em: https://bcpublication.org/index.php/BM/article/view/4159. Acesso em: 25 may. 2026.