Liu, Jiahao, Yixin Yang, and Zeyi Yang. “Research on The Effectiveness of Customers to Business to Customers Business Model on Consumers’ Willingness to Use E-Commerce Platform”. BCP Business & Management 31 (November 5, 2022): 1–12. Accessed June 23, 2026. https://bcpublication.org/index.php/BM/article/view/2530.