The Challenges and Responses of Consumer Rights Protection Law in the Digital Economy Era

Abstract

Since entering the 21st century, information technology has been changing our way of life and business models at an unprecedented speed. With the rapid development of the digital economy, consumer rights protection is facing unprecedented challenges. This article explores the main issues encountered in consumer rights protection laws under the digital background, including network security and personal information leakage, online fraud and scams, inadequate cross-border transaction regulatory systems, and unfair terms and service agreements. To address these challenges, this article proposes strategies such as strengthening data protection, improving legislative supervision and management, aiming to build a safer and fairer digital consumption environment, and effectively safeguard the legitimate rights and interests of consumers.