Analysis on the Problems and Countermeasures of China's Tea Export Trade

Lei Yang

doi:10.6981/FEM.202503_6(3).0014

Authors

Lei Yang

DOI:

https://doi.org/10.6981/FEM.202503_6(3).0014

Keywords:

Tea; Export; Brand Building.

Abstract

The continuous expansion of the global tea market has had a certain impact on China's tea exports. By analyzing the current state of China's tea exports, it is evident that there are several issues: the export varieties are singular and overly concentrated; the technical standard system lags behind that of developed countries, leading to a decline in competitiveness as quality inspection standards for various teas continue to rise; and there is a limited number of large companies, with a lack of independent brands. Given these circumstances, it is essential to enhance the production quality of tea exports, strengthen brand building to increase the international visibility of tea products, adapt to the international market, and improve the legal system to boost the competitiveness of China's tea exports.

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