Analysis of the Current Status of Credit Consumption among College Students

Based on the Survey Data of Two Universities in Sichuan Province

Abstract

With the popularization and development of internet consumer finance, many institutions have launched internet credit consumption products that facilitate further consumption for college students. For this special consumer group, the impact of these products on consumer psychology and behavior has also become a focus of societal concern. Based on this, this paper conducts a questionnaire survey in two universities in Sichuan Province, combining consumer psychology and data analysis to deeply dissect the impact of internet credit consumption products on college students' consumption behavior, and puts forward relevant suggestions to guide college students to correctly understand internet credit consumption products, establish correct, reasonable, and up-to-date consumption concepts, thereby promoting consumption upgrading and economic growth.