Research on the Integration of Excellent Traditional Culture and Packaging Design of Fast-Moving Consumer Brands

Abstract

This paper explores the integration of excellent traditional culture and packaging design of fast-moving consumer goods brands. It analyzes the characteristics of traditional cultural elements and packaging design, expounds the significance and value of the integration, such as enhancing the cultural connotation of the brand and promoting the inheritance and development of culture. Combined with practical cases, it analyzes the integration methods, including the application of traditional graphics, colors, materials, and cultural concepts and other elements, and proposes solutions to possible problems in the integration, such as style coordination, balance between element selection and innovation, and consumer perception differences. Research shows that this integration can enhance the competitiveness of the brand, promote cultural inheritance, and achieve a win-win situation for both commercial and cultural values.