Research on Enterprise Business Model Innovation Strategy in the Digital Era

Xinyue Cai

doi:10.6981/FEM.202503_6(3).0010

Authors

Xinyue Cai

DOI:

https://doi.org/10.6981/FEM.202503_6(3).0010

Keywords:

Digital Era; Business Model Innovation; Strategy.

Abstract

The digital era offers opportunities for business model innovation, but also brings challenges. This strategy has become key to gaining a competitive advantage. Digital transformation has had a significant impact on business models, particularly in the evolution of value chains and value creation processes. As business operations shift from the physical to the digital world, companies have the opportunity to explore and compare new business model approaches. This study aims to analyze the key elements and patterns of business model innovation strategies to help businesses adapt to the digital era.

Downloads

Download data is not yet available.

References

[1] Hanelt A, Bohnsack R, Marz D, et al. A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change[J]. Journal of Management Studies, 2021, 58(5): 1159-1197.

[2] Teece D J. Business models and dynamic capabilities[J]. Long range planning, 2018, 51(1): 40-49.

[3] Casadesus-Masanell R, Ricart J E. From strategy to business models and onto tactics[J]. Long range planning, 2010, 43(2-3): 195-215.

[4] Snihur Y, Eisenhardt K M. Looking forward, looking back: Strategic organization and the business model concept[J]. Strategic Organization, 2022, 20(4): 757-770.

[5] Volberda H W, Khanagha S, Baden-Fuller C, et al. Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms[J]. Long Range Planning, 2021, 54(5): 102110.

[6] Tronvoll B, Sklyar A, Sörhammar D, et al. Transformational shifts through digital servitization[J]. Industrial Marketing Management, 2020, 89: 293-305.

[7] Correani A, De Massis A, Frattini F, et al. Implementing a digital strategy: Learning from the experience of three digital transformation projects[J]. California Management Review, 2020, 62(4): 37-56.

[8] Rabetino R, Kohtamäki M, Gebauer H. Strategy map of servitization[J]. International Journal of Production Economics, 2017, 192: 144-156.

[9] Amit R, Zott C. Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders[M]. John Wiley & Sons, 2020.