Enterprise Risk Management from the Perspective of Global Value Chain: Gree Electric Appliances

Abstract

With the deepening of globalization, competition among enterprises in the global value chain has become increasingly intense. In this context, effective risk management has become crucial for enterprises to gain competitive advantages and achieve sustainable development. This paper uses the global value chain as an analytical tool to explore the competitive position of Gree Electric Appliances in the global market and the main risks it faces, including supply chain management, technological innovation, market uncertainty, and exchange rate fluctuations. Through an in-depth analysis of Gree's risk management strategies, this paper reveals how the company addresses various risks through diversified layouts, technological innovation, and supply chain optimization. At the same time, this paper summarizes the successful experiences and challenges in Gree's risk management, providing valuable references and insights for other enterprises in the process of globalization.