Research on the Optimization Path of Modern Rural Commerce and Trade Circulation System from the Perspective of Digital Empowerment: A Practical Exploration based on Tongliang District, Chongqing

Abstract

This study takes Tongliang District, Chongqing as a practical sample, focusing on the optimization path of the modern rural commerce and trade circulation system from the perspective of digital empowerment. By deeply analyzing the current status of the rural commerce and trade circulation system in Tongliang District, it reveals problems in infrastructure, market system, circulation entities, and policy coordination. Leveraging the advantages of digital technology, a series of optimization paths are proposed, encompassing strengthening digital infrastructure construction, improving the digital-driven market system, cultivating digital circulation entities, integrating digital policy support, promoting the deep development of informatization, and enhancing digital talent cultivation. The aim is to provide a theoretical basis and practical guidance for building an efficient and modern rural commerce and trade circulation system, thereby supporting the in-depth implementation of the rural revitalization strategy in rural areas.