Study on the Evolutionary Mechanism of Real Estate Market Subjects' Behavior Driven by Media Sentiment

Abstract

In recent years, the influence of media sentiment on the real estate market has become increasingly important, and it has become an important factor affecting market participants' decision-making and market stability. In this study, we use evolutionary game theory to construct a tripartite game model among developers, home buyers, and the government to analyze the influence mechanism of media sentiment on the behavior of real estate market participants. It is found that media sentiment affects market operation by influencing the psychological expectations and decision-making behavior of market participants. Positive sentiment can promote market activity, but excessive positivity can lead to market overheating; negative sentiment can inhibit market overheating, but excessive negativity can trigger market panic. The strength of government regulation and the speed of media sentiment dissemination are important factors affecting market equilibrium, and moderate regulation and sentiment dissemination management can help maintain market stability. Based on the results of the study, policy recommendations such as strengthening media sentiment monitoring, improving the information disclosure system, and establishing a flexible regulatory mechanism are proposed. This study provides a new theoretical perspective for understanding the role of media sentiment in the real estate market, and future research can further explore the differences in the influence of different types of media and the interaction with other factors.