A Summary of the Enlightenment of Short Videos in Intercultural Communication
DOI:
https://doi.org/10.54691/fhss.v2i8.1652Keywords:
Intercultural Communication; Li Ziqi; Short Videos; Traditional Culture.Abstract
As a short video creator, Li Ziqi has become popular on various online platforms in recent years. Her short videos attract the attention of tens of millions of fans, thus trigger the "Li Ziqi Phenomenon". Those videos take Chinese traditional culture as its core to tell Chinese stories well in intercultural communication, and forms a new research field. This paper would make a preliminary review and evaluation of the intercultural communication of Li Ziqi's videos, and systematically combs the phenomenon and ways of intercultural communication, in order to provide a useful reference for the international dissemination of excellent Chinese traditional culture.
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References
L. H. Fang, H. Li. Analysis of the path in intercultural communication of Li Ziqi’s short video. Journal of News Research, Vol.11 (2020) No. 3, p. 233-234.
W.Z. Hu: An introduction to intercultural communication (Foreign Language Teaching and Research Press, China, 1999), p.8-10. (In Chinese).
X.M. Zu: The guidance of Intercultural communication (Foreign Language Teaching and Research Press, China, 2015), p.1-4. (In Chinese).
Y.Q. Cai. The inspiration of Li Ziqi’s short video to intercultural communication. Journal of News Research, Vol.11 (2020) No. 22, p. 229-230.
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