A Translation Study on Image Publicity Film of Hunan under the Background of “The Belt and Road” Initiative: -- Taking Subtitle Translation of This Is Hunan as an example

Bin Liu; Xue Jia

doi:10.54691/fhss.v2i10.2382

Authors

Bin Liu
Xue Jia

DOI:

https://doi.org/10.54691/fhss.v2i10.2382

Keywords:

Multimodal; Image Publicity; Subtitle Translation.

Abstract

Taking This is Hunan as an example, this study analyzes its subtitle translation and how it constructs the image of Hunan from four levels of culture, context, content and expression under the guidance of multimodal discourse analysis. The study found that the source language of the film has a strong discourse logic. The translation adopts free translation, omission and other translation strategies to reproduce the beauty and artistic conception of the language; visual and auditory symbols are used to match the lens at all levels to supplement and strengthen the language symbols of the source language, arousing audience's sensory impact; all levels are interconnected and supplemented to build a youthful, harmonious and colorful image of Hunan.

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