Exploration of Rural Tourism under New Media Marketing: -- Take Wuxi County of Chongqing as an Example

Rongwei Chen; Rui Zhang

doi:10.54691/fhss.v2i10.2480

Authors

Rongwei Chen
Rui Zhang

DOI:

https://doi.org/10.54691/fhss.v2i10.2480

Keywords:

New Media Marketing; Rural Tourism.

Abstract

The implementation of rural revitalization strategy and the rise of rural tourism have led to the development of many rural economies. However, on this road of rural tourism, there are still many difficulties and obstacles due to the limited economic development of the countryside plus the influence of COVID-19. With the development and application of new media technology, new opportunities have been brought to the development of rural tourism. This paper takes Wuxi County, Chongqing as an example, and proposes a new media marketing strategy for rural tourism in Wuxi County from the perspective of new media marketing for its rural tourism development according to the current situation of local rural tourism.

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