The Cross-Cultural Communication Strategy of The Farewell

Abstract

"The Farewell" helps Chinese culture to go out with its countermeasure’s inspiration. This chapter will draw on the successful experience of "The Farewell" in cross-cultural communication strategy and give some suggestions for future development in helping Chinese culture out. The development of cross-cultural communication in movies in China is still in the initial stage, and there is still a lot of room for improvement in the future. How to support China's film Chinese culture to go out and let the whole film industry develop healthily, we need to face up to the defects and problems existing in the industry, analyze more high-quality, humanistic and domestic and foreign film works, take their successful experiences as a reference, learn lessons and summarize experiences, to let the film play its great energy and build China's Chinese culture to go out. This is the only way to let the movies give full play to their great energy and contribute to China's cultural outreach.