Analysis of the Advantages and Disadvantages of Film Short Video Official Account Marketing

Xiaoli Guo; Yifan Yu

doi:10.54691/fhss.v3i4.4724

Authors

Xiaoli Guo
Yifan Yu

DOI:

https://doi.org/10.54691/fhss.v3i4.4724

Keywords:

Film Short Video Official Number; Marketing; Advantage; Disadvantage.

Abstract

Under the background that short video platform has become an important channel of film marketing, opening a short film video official account has become a standard action for film marketing. To find out the advantages and disadvantages of short film video official account marketing is the premise of maximizing marketing effect. Its marketing advantages include autonomy and association of execution, richness and infectivity of information, immediacy and free transmission, precision and participation of objects, feedback and detonation of effects. The disadvantages of its marketing are the duality and interference of noise, the triviality and weak energy of information, and the difficulty to control and predict the effect.

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