Analysis of Information Flow Advertising Text in Social Media from the Perspective of Semiotics: A Case Study of Tiktok App

Hang Jin

doi:10.54691/fhss.v3i5.5044

Authors

Hang Jin

DOI:

https://doi.org/10.54691/fhss.v3i5.5044

Keywords:

Information Flow Advertisement; Social Media; Text Analysis.

Abstract

In view of the development trend of Internet technology, information flow advertising has gradually attracted more scholars' attention based on better communication effect and user experience. Tiktok platform has high user stickiness and strong media potential. Therefore, this paper mainly applies the semiotics theory to the analysis of Tiktok information flow advertising text to explore the transformation and conflict of advertising narrative, deconstruction of advertising visual performance and other aspects.

Downloads

Download data is not yet available.

References

Shi Qin. (2015) Research on Information Flow Advertising in Social Media: A Case Study of Information Flow Advertising in Wechat Moments. Media, 17: 66-68.

Zhang Siqi. (2021) Research on Short Video Information Flow Advertising from the Perspective of Audience: A Case Study of Tiktok. Media Today, 10: 30-32.

Ding Hegen. (2004) The Theory, Object, and Method of Discourse Analysis in Mass Media. Journalism & Communication, 1: 37-42, 95.

Ju Huibing. (2001) The Symbolic Meaning of Advertising Text. Advertising Panorama, 9: 26-28.

Zhao Xiaobo. (2003) The Theoretical Development and Practical Application of Advertising semiotics in China. Thesis of Sichuan University, 1: 62.

Xiong Hao. (2020) Characteristics and Development Trend of Information flow Advertising. Youth Journalist, 18: 86-87.

Zhou Ziyu. (2021) Research on Scene Matching of Social Media information flow Advertising. Thesis of Hebei University, 3: 61.

Li Zhiyu, Li Xuhong. (2022) Analysis on the Development and Trend of Information Flow Advertising. East China Science & Technology, 3: 81-83.

Ren Yunmei, Zhou Meiting. (2017) Thoughts on Communication Strategies of information flow Advertising Design in Social Media Era. Packaging Engineering, 14: 42-45.

Gong Shulin. (2020) The Development and Application of Semiotics Analysis of Internet Advertising Text. Journal of Fuyang Normal University Social Science Edition, 4: 48-53.

Hu Yawen. (2020) The Innovation Research of Tiktok Information Flow Advertising. Thesis of Beijing Foreign Studies University, 2:62.

Li Shuang. (2006) The Role of Semiotics in Communication Studies. Contemporary Communication, 1: 84-85.

Wang Zhiyu. (2022) Scene Accompanying: Narrative Mechanism of Native advertising in Mobile Media era. News Knowledge, 7: 49-54.