Study on the Path of Releasing Revolutionary Cultural IP Value in Red Cultural Creation
Taking Jinggangshan as an Example
DOI:
https://doi.org/10.54691/fhss.v3i9.5644Keywords:
Red Cultural Creation; Revolutionary Culture; IP Value; Jinggang Mountain.Abstract
The old revolutionary area of Jinggangshan in Jiangxi is rich in red cultural resources, but there is also the problem of under-utilisation of resources. The hot cultural and creative products in recent years can also become the communication carrier of red revolutionary culture. Using red resources, creating cultural IP and innovating cultural and creative products is one of the ways to ease the dilemma of red cultural communication in Jinggangshan.
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