Business English Negotiation Strategies from the Perspective of Cultural Self-confidence
DOI:
https://doi.org/10.54691/fhss.v3i9.5650Keywords:
Cultural Self-confidence; Business English; Business Negotiation.Abstract
With the economic globalization and the increasingly frequent international business exchanges, negotiating with people from different countries and cultures is bound to be a thorny issue, and culture plays a crucial role in international business negotiations. This paper tries to analyze the influence of cultural self-confidence on business English negotiation, point out the challenges faced by business English negotiation in the perspective of cultural self-confidence and propose corresponding negotiation strategies, so as to strive for the success of negotiation.
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References
Tao Feng. Study on the Cross-Cultural Differences and lnternational Business Negotiation. Journal of Harbin University of Commerce. (2013)No. 1, p. 73-76.
Lintao Liu. The Concept, Essential Characteristics and Contemporary Value of Cultural Confidence. Studies in Ideological Education. (2016)No. 4, p. 21-24.
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Fang Zhao, Wei Wu, Xiaoyan Han. A Study on the Cross-cultural Barriers and Countermeasures during the lnternational Business Negotiation. Journal of Hebei University of Economics and Business. Vol. 34(2013) No. 4, p. 96-99.
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