Audiences of Social Media Tend to Like Videos/Moments with a High Frequency of Likes: A Study on Conformity

Yujia Shen

doi:10.54691/fhss.v3i11.5766

Authors

Yujia Shen

DOI:

https://doi.org/10.54691/fhss.v3i11.5766

Keywords:

Internet; Social Media; Likes; Videos; Conformity Psychology.

Abstract

Social media is an important means and bridge for connecting people in the virtual space of the Internet. Wechat and Chinese Tiktok, which are the influential social media in China are the main online spaces for Chinese people to socialize. WeChat is mainly a circle of acquaintances and comes with video mini programs, leaning towards social media dominated by relationships; Tiktok is mainly an open circle of strangers, preferring content oriented social media. Like, as a common way of interaction in internet products, is a seemingly simple but complex behavior. This article will analyze and explain the common phenomenon in social media from the perspective of conformity.

Downloads

Download data is not yet available.

References

Zhang Yu, Zhao Haobo A Multidimensional Study on Like Behavior in Social Media [J] News enthusiasts, 2017 (8): 8-11.

Zhou Yanhong Rationality and Sensibility: Analyzing False News from the Perspective of Popular Psychology - Taking Three Internet False News Cases in 2020 as an Example [J] Introduction to News Research, 2023,14 (3): 35-38 DOI: 10.3969/j.issn.1674-8883.2023.03.011.

Wang Yuetong Insight into Social Media and Analysis of Usage Behavior - A Review of Niu Jing's New Work "Research on Social Media Usage Behavior: Interaction, Expression, and Disclosure" [J] Young Journalist, 2019 (30): 89-90.

Wang Xue A study on the willingness of WeChat social circle followers to forward information under different social connection intensities [D] Hubei: Wuhan University, 2020.

Li Guimin Research on short video needs of tennis beginners from the perspective of use and satisfaction -- take Tiktok APP as an example [D] Shandong: Shandong Normal University, 2022.

Lu Zeyu, Cha Xianjin, Yan Yalan Research on the Influence Mechanism of Intelligent Recommendation Content Like Behavior in Social Media Environment [J] Modern Intelligence, 2023,43 (2): 42-55. DOI: 10.3969/j.issn.1008-0821.2023.02.005.

Han Kangkang, Xu Jianmin, Zhang Bin Weibo recommendation that integrates user interests and multidimensional trust [J] Data Analysis and Knowledge Discovery, 2020,4 (12): 95-104 DOI: 10.11925/infotech.2096-3467.2020.0049.

Group Psychology and Conformity Psychology in Online Media - A Brief Book (jianshu. com); https://www.jianshu.com/p/232c90c15e47.