Differences and Effects of Eye Contact in Chinese and Foreign Non-Verbal Communication

Abstract

With the accelerated development of China's economy and society, China and other countries in various areas of fruitful exchanges and cooperation, China's citizens to cross-cultural exchanges are also increasingly frequent, the correct treatment of cultural differences between Chinese and Western non-verbal communication not only to a certain extent to avoid conflicts in the interaction, but also more importantly, it can lead to further exchanges between the two cultures, and complement each other's strengths and weaknesses. As business English majors, they need to study not only from the aspect of language communication, but also from the aspect of non-verbal communication to study the differences, influences and cultural characteristics in cross-cultural communication between China and the West. In addition to verbal behavioral communication, body language and eye contact in non-verbal behavioral communication are also very important. This paper starts from the eye contact in non-verbal communication, seeks for an angle that can be borrowed and learned, which can help the development of the individual, and contribute to the effective cross-cultural communication.