Research on the propagation path innovation of rural culture in northern Anhui in short video

A case study of Douyin

Abstract

The construction of rural culture is an important part of the rural revitalization strategy. The rapid development of short video technology also makes the construction of social spirit and culture gradually penetrate into rural areas. Combined with the unique rural cultural characteristics of northern Anhui, this paper explores the innovative path of short video to promote the spread of traditional rural culture in northern Anhui. Based on the background of rural revitalization, this project plans to conduct data research and analysis from the Douyin platform, analyze the communication effect of rural culture in northern Anhui in short videos from an innovative perspective, and visualize text data by means of data analysis and modeling, and build an evaluation mechanism "addiction model" based on empirical cases such as account page views, forwarded comments and audience feedback. Based on the unified evaluation standard, the communication effect of rural culture in northern Anhui through short video is analyzed, and based on this topic, the innovative research on the actual communication path of rural culture in northern Anhui in short video is carried out. Based on the model analysis of the actual situation and problems of rural culture communication in northern Anhui, high-quality content communication strategies and skills, the role and effect of short video in the actual promotion of rural culture communication in northern Anhui were examined from the perspective of cultural communication, and corresponding practical, strategic, innovative and feasible measures were proposed from the perspective of rural culture classification.