Study on the Innovation of Short Video Communication Path of Keemun Red Tea Culture under the Perspective of Rural Revitalization

Abstract

Qimen black tea with its long history and unique production process has been handed down to the present day. The current Qihong tea products and quality are at a high level, and the Qihong industry is also the core of the local rural revitalization, but the related topics are not highly concerned. The rapid development of Internet technology, self-media platform is highly favored. Short video plays an important role in innovative promotion of Qimen red tea development, enhance visibility and influence, and empower rural revitalization. The purpose of this paper is to explore the rural revitalization perspective of Qihong culture short video communication innovation road research. Through the survey questionnaire, review of literature and other research methods to draw the research status, for the dissemination of Qimen red tea culture to provide practical direction.