Discussion on the Development of Tea Tourism Experience Products in Bashan Village in Hangzhou, Zhejiang Province

Yufei  Tong; Huinan  Qiu

doi:10.54691/cesaan80

Authors

Yufei Tong
Huinan Qiu

DOI:

https://doi.org/10.54691/cesaan80

Keywords:

Experience products; Industrial transformation and upgrading; Bashan Village.

Abstract

Experience economies place a strong emphasis on satisfying customers' emotions and value their psychological experiences as they engage in consumer activity. This paper examines the current state and issues facing the rural industry and takes Bashan Village in Hangzhou, Zhejiang Province as a case study. It proposes a roadmap for transforming and upgrading the rural sector and creating products for cultural tourism experiences. The goal is to serve as a resource for future efforts to implement the rural revitalization strategy in domestic villages, taking into account experience economy guidelines and the needs of the strategy.

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