Research on Rural Tourism Development in Ganzi Tibetan Area under the Perspective of "Agriculture, Culture and Tourism" Integration

Abstract

With its unique resource endowment, rural tourism in the Ganzi Tibetan region has developed rapidly. From the early stage of "big development, small integration" to "big integration, small development", it ultimately presents a new situation of "each with its own characteristics, fully blooming". When developing rural tourism, especially in the process of combining agriculture, culture, and tourism, the Ganzi Tibetan region faces many difficulties such as resource independence, single function, technological barriers, and market competition. To this end, efforts can be made to strengthen the integration of resources, functions, technologies, and markets in rural tourism in the Ganzi Tibetan region through regional linkage and mutual assistance, innovative integration forms, coordinated planning of industries, and improved market access, in order to promote the deep integration of agriculture, culture, and tourism in the Ganzi Tibetan region and drive the leapfrog development of rural tourism industry.