Strategies and Ways of International Communication of Nadam Culture in Inner Mongolia--Taking Ordos International Nadam Congress as an Example

Abstract

Inner Mongolia Nadam culture, as one of the important minority cultures in China, is of great significance in international communication. Taking the Ordos International Nadam Congress as a case study, this paper discusses the strategies and ways of international communication of Inner Mongolian Nadam culture. Firstly, it introduces the history and characteristics of Nadam culture as well as its status and influence in Inner Mongolia, and then analyses the background, significance and international influence of Ordos International Nadam Congress. Then, strategies such as government support and guidance, cultural exchange and cooperation, and the use of modern technology to carry out publicity are proposed, and the ways of international exchange exhibition, media communication channels, academic research and academic exchange are discussed in detail. Finally, the challenges faced by the international communication of Inner Mongolia Nadam culture are analysed and corresponding countermeasures are put forward. Through the research of this paper, we aim to provide reference for the international dissemination of Inner Mongolia Nadam culture, promote its promotion and dissemination in the international arena, and enhance Chinese and foreign cultural exchange and cooperation.