Research on Strategies for Improving Enterprise Innovation Performance in the Context of Digital Transformation
DOI:
https://doi.org/10.54691/fhq74285Keywords:
Digital Transformation, Enterprise innovation performance, Absorptive capacity.Abstract
Under the innovation-driven development strategy, the improvement of enterprise innovation performance is an important way for enterprises to benefit, digital transformation provides a new path for enterprises to improve their innovation performance, and how to utilize the results of digital transformation to improve their innovation performance is an important issue for enterprises. This paper takes digital transformation as the background, introduces absorptive capacity theory, and establishes a model of the impact of digital transformation on enterprise innovation performance with absorptive capacity as the mediator. Finally, combined with the model, it proposes effective strategies for the improvement of enterprise innovation performance from the three aspects of digital transformation, absorptive capacity, and internal and external factors of enterprises.
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