Cross-Screen Communication Strategies of Hosts from the Perspective of Media Ecology

Abstract

In the context of the increasing normalization of cross-screen dissemination of media content, the cross-screen communication capabilities of hosts play a crucial role in the effective dissemination of information. As key nodes in the media ecosystem, hosts act as system connectors, social navigators, and content gatekeepers. Based on the role positioning of hosts within the media ecosystem, they can adopt a series of measures to enhance cross-screen communication effectiveness and audience experience. By establishing a media synergy dissemination matrix through engagement on various platforms, hosts can enhance the aggregated dissemination effect of the media system. Utilizing cross-screen narratives to adapt to the dissemination rules and audience habits of different media platforms can increase audience engagement and retention. Leveraging cross-screen interactions, hosts can create emotionally connected spaces across platforms, strengthening the emotional connection between audiences and media platforms. During the cross-screen communication process, hosts should also pay attention to the adaptability of media platforms, the coherence of cross-screen narratives, and the consistency of the host's brand.