The relationship between the rise of Vintage clothes’ market, culture and the new media

Jiayi Duan

doi:10.54691/j95nxr70

Authors

Jiayi Duan

DOI:

https://doi.org/10.54691/j95nxr70

Keywords:

Vintage clothes; Cultural Revival; New Media Marketing.

Abstract

In resent years, vintage clothes have caught more and more people’s attention. To be specific, in the first-tier city and the new first tier city (such as Shanghai, Beijing, Hangzhou, Chongqing, Nanjing), the increases of the number of the vintage shop and the account about vintage in the new media have demonstrated that the vintage market share is growing. The aim of this study is to explore vintage culture and vintage clothing, the emotional connection people have with vintage garments, and how new media social platforms have renewed interest in vintage culture. The study aims to provide cultural and marketing insights for the future development of the vintage clothing market.

Downloads

Download data is not yet available.

References

[1] Meng Lu. "Second-hand luxury goods become the 'new favorite' of young people" [J]. Business Observation, 2024, 10 (16): 18-20.

[2] Wang Zhishan. "The 'Olfactory Economy' leads consumption trends" [J]. Business Observation, 2024, 10 (08): 14-17.

[3] Hou Sen. "Research on the brand strategy of GuoXia in the context of the new consumption era" [J]. Tomorrow Fashion, 2023, (24): 143-145.

[4] Ji Xiaoling. "How to tell new stories in 30 years of development of domestic perfumes?" [J]. China Cosmetics, 2023, (06): 71-74.

[5] Ni Hanfei. "The uncertain 2023, the certain perfume market" [J]. Business Observation, 2023, 9 (32): 18-20.

[6] Ji Xiaoling. "Where are the new opportunities for 'Oriental' perfumes going overseas?" [J]. China Cosmetics, 2023, (05): 76-77.

[7] Tang Lihua. "Exploration of the operation mode of the vertical content e-commerce platform of the Perfume Times App" [J]. Investment and Entrepreneurship, 2023, 34 (16): 37-39+130.

[8] He Siyi. "Visualizing Smell" [D]. Communication University of China, 2023. DOI: 10.27483/d. cnki.gbjgc.2023.000258.

[9] Ding Qianqian, Hong Ye. "What secrets are hidden in the further subdivided 'vintage shops' in the second-hand market?" [N]. Xinhua Daily, 2022-06-27 (012). DOI: 10.28872/n. cnki.nxhrb. 2022.003386.

[10] Ding Zhouyang, Du Wei. "Secret and luxurious, the explosion of vintage luxury shops" [N]. Daily Economic News, 2021-08-06 (005). DOI:10.28571/n.cnki.nmrjj.2021.002820.

[11] Gu Jiazhen. "Research on Vintage Culture and Its Application in Modern Women's Clothing Design" [D]. Dalian Polytechnic University, 2021. DOI:10.26992/d.cnki.gdlqc.2021.000066.

[12] Zang Menglu. "Japan's prosperous 'vintage' market" [J]. Guangcai, 2018, (10): 46-48.

[13] Liu Shan. "Research on the operation mode of Japanese second-hand luxury stores" [D]. Jilin University of Finance and Economics, 2018.