Research on the Path and Utility of Value Creation Driven by Innovation in the Business Model of Dook Book

Jingyi  Wang

doi:10.54691/2ty64k43

Authors

Jingyi Wang

DOI:

https://doi.org/10.54691/2ty64k43

Keywords:

Dook Book, Business model innovation, Value creation, Path and utility.

Abstract

With the continuous changes in consumer demand and market, publishing enterprises are facing the challenge of transformation and upgrading. Business model innovation, as one of the important measures for enterprises to achieve self innovation, is of great significance for enterprises to achieve long-term sustainable development. How to innovate business models and achieve value creation is also a common problem that publishing companies urgently need to solve. This paper will conduct research on the leading brand influence, marketing model, and production method of the Chinese book industry's professional publishing institution, Dook Media Group Limited, and use literature analysis, case analysis, and comparative analysis methods to comprehensively and systematically explore the path and utility of Dook Book's business model innovation driving value creation and analyze the problems of its business model innovation and propose optimization suggestions, based on the analysis of the current situation of Dook Book's new business model innovation and value creation. This will expand the research on business model innovation and provide practical significance and reference experience for publishing industry enterprises to innovate their business models and create value.

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