GU, Qiuxia. Analysis of KFC’s localized marketing strategy in China. Frontiers in Humanities and Social Sciences, [S. l.], v. 4, n. 6, p. 340–346, 2024. DOI: 10.54691/bnr4yg28. Disponível em: https://bcpublication.org/index.php/FHSS/article/view/6477. Acesso em: 27 apr. 2026.