Research on Precision Advertising Push Method based on Neural Network
DOI:
https://doi.org/10.54691/fse.v3i5.5025Keywords:
Neural Network; Advertising; Precise Push.Abstract
This project relates to an accurate advertising push method based on neural network, which belongs to the field of advertising technology.The method comprises the following steps: obtaining the sample vectors of each sample of potential users corresponding to the target advertisement;The sample vector is used to train the depth Q network, and the target depth Q network corresponding to the trained target advertisement is obtained;Obtain the target vector of each potential user corresponding to the target advertisement;According to the target vector and target depth Q network of potential users corresponding to the target advertisement, the target potential users to be pushed by the target advertisement at the next push time are obtained.This project can reduce the advertising expenses of enterprises, and also make the effect of enterprise advertising push better.
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