A Review of "Green Consumption Behavior" in Marketing
DOI:
https://doi.org/10.54691/r2gnfq39Keywords:
Green Consumption; Sustainable Development; Behavioral Influencing Factors.Abstract
Currently, promoting the transformation of green consumption and achieving sustainable development have become an urgent task for China and the global community to fulfill the United Nations' 2030 Sustainable Development Goals. The academic community has conducted systematic research on green consumption behavior and achieved substantial progress. Based on a critical review of domestic and international literature, this paper first clarifies the broad - and narrow - sense connotations of relevant concepts such as green consumption behavior, environmentally friendly consumption behavior, and sustainable consumption behavior by discerning their associations, and extracts their core characteristics. Then, it integrates the research findings according to a three - dimensional framework of internal factors, external factors, and social factors. Finally, it points out the deficiencies in existing research and presents prospects for future research.
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