A Data-Driven Financialization Framework for Basketball Star Cards: Multi-Factor Price Prediction and Quantitative Trading Strategy via Performance Analytics
DOI:
https://doi.org/10.54691/nhttdr58Keywords:
Sports memorabilia, alternative assets, multi-factor models, time series prediction, beta coefficient.Abstract
Massive capital have flooded into basketball star card industry over recent years, but the whole market still rely on outdated, unsystematic pricing standards that cannot match its fast financialization speed. Most collector and investor judge card value by personal experience, forum rumors and scattered historical transaction records, those methods lack standardized quantitative risk evaluation and price prediction ability. This paper develop a Dynamic Multi-Factor Asset Pricing (DMFA) model based on classic Arbitrage Pricing Theory (APT), and combine Exponentially Weighted Moving Averages (EWMA) time-series algorithm to capture time-varying player performance momentum effects. Three core factor modules are constructed inside the model: fixed intrinsic card characteristics, time-decay weighted game statistical indicators, and cross-market systemic risk measured by crypto asset beta coefficient. Three representative card samples with different market lifecycle are selected for empirical test: LeBron James veteran blue-chip PSA10 card, Shai Gilgeous-Alexander limited-edition peak superstar RPA card, and Victor Wembanyama high-liquidity rookie silver card. The regression test results show asset volatility, price sensitivity to athletic performance have obvious non-linear relations with athletes’ career development stage, rookie cards always bear far higher overall market risk compared with veteran collectibles. On the basis of DMFA model’s factor output results, this paper also build a complete algorithmic quantitative trading framework. The system can separately calculate idiosyncratic abnormal return alpha and systemic market risk beta, provide clear operation signals for portfolio construction and dynamic position adjustment for this emerging alternative asset category.
Downloads
References
[1] Ma, J., & Cheng, S. (2021). Visual analytics for basketball star card market - Under the background of the NBA restart. In SmartCom 2020 (LNCS 12608, pp. 116–126).
[2] Gryc, W. E. (2019). Revenue in first-price auctions with a buy-out price and risk-averse bidders. Journal of Economics, 129(2), 103–142.
[3] Humphreys, B. R., & Johnson, C. (2017). The effect of superstar players on game attendance: Evidence from the NBA. (Working Paper No. 17-16).
[4] Balafoutas, L., Chowdhury, S. M., & Plessner, H. (2019). Applications of sports data to study decision making. Journal of Economic Psychology, 75, 102153.
[5] Chen, Y., Chiu, C. H., Juang, A., & Chueh, C. Y. (2023). Predicting NBA trading card prices using machine learning. (Graduate Project). California State University, Pomona.
[6] Li, J. S. G. (2013). The pricing of sports collectibles: A hedonic price model analysis of baseball cards. Visions: Undergraduate Journal of Business Economics.
[7] White, W. D., Johnson, W. N., & Jones, J. D. (2007). Modeling markets for sports memorabilia. Journal of Academic Business Economics.
[8] Fama, E., & French, K. (1992). The cross-section of expected stock returns. The Journal of Finance, 47(2), 427–465.
[9] Ross, S. A. (1976). The arbitrage theory of capital asset pricing. Journal of Economic Theory, 13(3), 341–360.
[10] Morgan, M. I. (2024). Sports memorabilia: A formidable alternative asset class. Asharex Analysis.
[11] Kim, J. (2025). Pseudo-Siamese Network for Asset Pricing (SNAP) model: Deep learning for conditional asset pricing. arXiv preprint.
[12] Taylor, P. G. H. W. R. (2025). Deep neural networks for financial asset pricing: Addressing overfitting with advanced regularization. arXiv preprint.
[13] Johnson, A. G. (2025). Alternative investment performance: Challenges in risk and return measurement. CFA Institute Refresher Reading.
[14] Zhang, J. H. Z. Z. (2024). Stock market prediction using deep learning models: A comprehensive review. Applied Sciences, 5(3), 76.
[15] Smith, B. P. (2024). Are NBA players equally valued by team owners and trading card collectors. Journal of Sports Economics, 25(4), 347–368.
[16] Davis, R. M., & Yost, W. (2024). Reviewing art as an asset class and its historical and potential. Morgan Stanley Research.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Scientific Journal of Intelligent Systems Research

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.




