Strategies for the Development of Museum Creative and Cultural Industries through Industry-Education Integration

Zhao Yan

doi:10.54691/njmhqf47

Authors

Zhao Yan

DOI:

https://doi.org/10.54691/njmhqf47

Keywords:

Museum, Creative and Cultural Industry, Industry-Education Integration.

Abstract

With the deepening of digital transformation and the upgrading of cultural consumption, the museum creative and cultural industry, as an important carrier for disseminating culture, is facing new opportunities and challenges. Today's public demand for cultural products is more diversified. To promote the sustainable development of the creative and cultural industry, museums and educational institutions should strengthen cooperation, making industry-education integration an inevitable trend for future development. In the specific development process, by meeting actual needs, cultivating professional talents, innovating products, and promoting the integration of industry, academia, research, and application, we can enhance cultural inheritance and innovation. The implementation of this strategy can effectively improve the core competitiveness of creative and cultural products, inherit and promote China's excellent traditional culture, and inject new vitality into the prosperity and development of the cultural industry. This paper first analyzes the role of industry-education integration in promoting the development of the museum creative and cultural industry, discusses the types of museum creative and cultural products, and then proposes feasible measures to achieve deep integration between the two, opening a new chapter of cultural innovation and inheritance.

Downloads

Download data is not yet available.

References

Gundolf K., Jaouen A., Gast J. (2018). Motives for strategic alliances in creative and cultural industries. Creat. Innov. Manag. 27 148–160. 10.1111/caim.12255.

He J., Huang X. (2018). Agglomeration, differentiation and creative milieux: a socioeconomic analysis of location behaviour of creative enterprises in Shanghai. Urban Policy Res. 36 79–96.

Heng Y. K. (2010). Mirror, mirror on the wall, who is the softest of them all? Evaluating Japanese and Chinese strategies in the ‘soft’ power competition era. Int. Relat. Asia Pac. 10 275–304. 10.1093/irap/lcp023.

Huang C., Yen S. W., Liu C. Y., Chang T.-P. (2014). The relationship among brand equity, customer satisfaction, and brand resonance to repurchase intention of creative and cultural industries in Taiwan. Int. J. Organ. Innov. 6:106.

Jeong H. Y. (2018). Basic research for designing start up business education in fashion design related departments. J. Korea Fash. Costume Des. Assoc. 20 89–100.

Kourtit K., Nijkamp P. (2019). Creative actors and historical–cultural assets in urban regions. Reg. Stud. 53 977–990. 10.1080/00343404.2018.1541077.

Kratzer J., Meissner D., Roud V. (2017). Open innovation and company culture: internal openness makes the difference. Technol. Forecast. Soc. Change 119 128–138. 10.1016/j.techfore.2017.03.022.

Landoni P., Dell’era C., Frattini F., Petruzzelli A.M. (2020). Business model innovation in creative and cultural industries: insights from three leading mobile gaming firms. Technovation 92:102084.

Li C., Ghirardi S. (2019). The role of collaboration in innovation at creative and cultural organisations. The case of the museum. Mus. Manag. Curatorship 34 273–289. 10.1080/09647775.2018.1520142.

Li Z., Shu S., Shao J., Booth E., Morrison A. M. (2021). Innovative or not? The effects of consumer perceived value on purchase intentions for the palace museum’s creative and cultural products. Sustainability 13:2412. 10.3390/su13042412.

Liu Y., Chen M. (2021). Applying text similarity algorithm to analyze the triangular citation behavior of scientists. Appl. Soft Comput. 107:107362. 10.1016/j.asoc.2021.107362.

Marchegiani L. (2018). From Mecenatism to crowdfunding: engagement and identification in cultural-creative projects. J. Herit. Tour. 13 143–151. 10.1080/1743873x.2017.1337777.

McAndrew S., O’Brien D., Taylor M. (2020). The values of culture? Social closure in the political identities, policy preferences, and social attitudes of creative and cultural workers. Sociol. Rev. 68 33–54. 10.1177/0038026119871401.