Research on the Interactive Interface Design of Zhaoqing Red Culture Tourism in the Context of Rural Revitalization

Abstract

With the implementation of China's rural revitalization strategy, the preservation and transmission of Zhaoqing's red cultural resources, a city renowned for its historical significance, have become increasingly important. Developing red culture tourism not only bolsters the local economy but also enhances cultural identity, supporting rural revitalization. This paper focuses on the innovative development of red culture tourism in Zhaoqing, analyzing its current state and potential while underscoring the critical role of interactive interface design in enhancing tourism experiences and spreading red culture. The study proposes a set of interactive design principles tailored for Zhaoqing, including information visualization, narrative storytelling, and the application of intelligent technologies. Practical verification demonstrates the effectiveness of these principles, revealing that optimized design can increase visitor engagement and improve cultural dissemination, thereby infusing vitality into the cultural tourism industry within rural revitalization efforts. Effective interactive interface design can improve the attractiveness of Zhaoqing's red culture tourism and enrich visitor experience. This research provides theoretical support and practical references for cultural tourism interface design in Zhaoqing and similar regions, contributing to the implementation of rural revitalization strategies. Continuous attention to user feedback and design optimization will be necessary to adapt to evolving market demands.